What The EXPERTS Are
Saying About The
Compelling New Book Merchants Of Deception
"Mr. Scheibeler's book
is a chilling portrayal of the process by which intelligent
people can persist for years in pursuing the Amway dream
while making no money. It is all the more significant because
he earned his way to one of the highest distributor levels
in the Company....I learned of similar experiences from
ex-distributors when I interviewed them for the State of
Wisconsin's Amway litigation in the early 80's. Such conditioning
may explain why the tax returns (obtained for this litigation)
of all active Wisconsin Direct Distributors, the company's
top 1%, showed an average net income of minus $900. Why
did these men and women persist....under these economic
circumstances? Eric Scheibelers book answers this question
for those whose minds are clear enough to read
its pages."
BRUCE A. CRAIG, retired Assistant Attorney
General,
Wisconsin Department of Justice - Office of Consumer Protection (This statement is my own and
not that of the
State of
Wisconsin)
