CHAPTER 8

Invasion from Above

"Few people are as well qualified as Rich DeVos to share with us the lessons for life, for he has demonstrated a mastery over many more of life’s problems than most."

- D. James Kennedy, Ph.D. Senior Pastor, Coral Ridge·

 

There seemed to be no level at which they would stop invading your personal life. A fellow Emerald told Kathy and an Emerald in our group that she and her husband would ask a couple they were counseling how many times a week they were having sex. A couple needed to really have a good relationship to sponsor effectively. Privately, Molly told Kathy that if Zack came home at three in the morning and wanted sex, he was going to get it. After all, look how he provided for them.

It sounded far too much like a business deal when Kathy later revealed this to me. At the same time that the women were getting this advice, Zack was holding a men’s leadership meeting and advising that he did not know how a woman could want to have sex with a ‘wimp.’ A ‘wimp’ was defined as someone not doing all he could to further his Amway business and financial future. One Diamond jabbed the crowd at a large seminar by saying in a half-joking manner, "You may not really love your wife if you don’t go Diamond."

Our finances continued to erode, as our Amway income was nowhere near what we had been promised. This, coupled with an ever-increasing number of required "tools" and leadership meetings, drew us further and further into debt. By the time we were tens of thousands of dollars in debt, Zack counseled us to get a second mortgage to pay off the credit cards. We did that but were soon accumulating more debt. We had been blessed with a beautiful baby girl, but it was impossible to live on $25,000, before taxes, with all the business expenses and volume of Amway products we were required to purchase to remain clearly loyal. We had to move forward. There was no plan B. There was no other way. We pushed and pushed and did an inhuman amount of work and finally hit our next huge goal of Emerald! Surely, this would solve our financial problems.

A very small fraction of less than one percent of all distributors in North America in any given year ever achieve this level. This was almost like winning the Olympics. Amway called and interviewed us for a story. This, along with our picture, was for publication in their national magazine called the Amagram. They also gave us a free web page with our pictures and biographical information on it. We qualified for more trips and new bonuses. This was an exciting time. It had been an incredibly hard journey.

Finally, we would have the six-figure income and, therefore, the freedom we had slaved for. All this hard work would have to pay off. It was all going to have been worth it now, and we would have time for the family and each other. At the seminar, we were brought on stage to the applause of somewhere near 7,000 screaming, clapping distributors. God was once again using us to inspire others. We delivered a powerful speech that was later made into a tape-of-the-week and sold internationally. We did not get paid anything for this tape, as it was an honor to speak on a Walters/Yager stage. Our credibility in the organization grew. People treated us more and more as if we possessed a large amount of wisdom.

We were invited to speak at other leadership functions. We would get paid $900, as Amway Emeralds, to do an all-day seminar. We would do this only two or three times a year. It was wonderful to be able to inspire people and teach them principles of success. Public speaking had been my greatest fear, but I had studied the best speakers and became good at entertaining an audience and drawing them in emotionally while I taught them. I could paint a vivid picture of what their future looked like without The Business. I could also paint a compelling vision of the limitless possibilities that their futures held if they only persisted. They needed to have staying power and keep their eyes focused on the prize. The word ‘quit’ had to be erased from their vocabularies. It did not exist, and it was not an option.

Kathy was always nervous about public speaking, as she was, basically, a very private person. I would help her organize her notes ahead of time in an effort to ease her mind. She was so scared but when she spoke, yet she was incredible. She was not slick and didn’t use practiced techniques, but she spoke from her heart. She seemed able to communicate in a few minutes what I could not in an hour. I always sat on the side of the stage, right behind the curtain, so I could see and hear her. I was so proud of her. When she finished speaking and was recognized with a standing ovation, it was difficult for me to compose myself to speak next. I was in awe of her heroism and what she was willing to go through to help others.

We anxiously waited for our first big month of Emerald income. We could finally back off a little and have some time together as a family. The day our bonus check from Amway arrived, we opened it with great anticipation–only to find there was almost no reward. Our check had remained virtually the same. Our income went up to near a paltry $30,000 a year. We were shocked. I had left my corporate career for the $100,000 income at this level. This was so confusing. What could we possibly be doing wrong, when everyone else was making so much money? We had to get with Zack and Molly and sort this out. Our financial situation was getting worse and worse. Going Emerald was supposed to have solved all of our economic worries.

Kerry and Chris summoned us for a counseling session. This was another secret meeting, where we were told that whatever was shared at that meeting could not be discussed with anyone else. They talked about what we had already accidentally discovered. There was a small price break given to Emeralds for each seminar ticket sold in their organization. It was once again stressed that this was a small perk to cover our travel expenses and to help us stock more tools to have on hand for our group. It was not income to be used for lifestyle. Big deal, I thought. It didn’t cover much of anything. I couldn’t share this, however, with Kerry and Chris.

Since we had gone Emerald and they had not, their attitude became more hostile towards us. We had started out as friends and partners in Amway. Now, their talks became more and more hardcore at training sessions that I was forced to have my group attend. Not only were we targets, but our leaders soon were singled out as disloyal. Kerry and Chris were no longer relating well. They seemed to have become ‘Amway zombies.’

They cut off nearly all information sources and bragged that their TV was only hooked up to a VCR. They boasted that the only TV they watched were Amway motivational or instructional business videos. We would speak first at a large training session and try to bring normalcy. We would describe The Business as just a vehicle to bring about the lifestyle we wanted. We were also as active as we could manage to be at the small Christian school that our children attended, and I had been elected president of the parent-teacher fellowship. A balance was important in life, even though we didn’t display this too much ourselves; yet Kerry and Chris would then get up and close the meeting by stating that this business was their whole life and drone on and on about total loyalty. They just had a handful of distributors in their business outside of what we had built. Most of the rest had all quit.

It was odd that we were bringing almost 95% of the distributors to a meeting, yet had no control over the topics to be covered. They were upline and used the meetings as a forum to discuss abortion or whatever topic they wanted. This was getting out of hand. They had lost almost their entire organization from this overzealous, nearly rabid conviction to our upline and Amway. We called Zack and Molly and asked to counsel with them. We got on their schedule and went down to visit them at their new office building.

We arrived a few minutes early and brought a small food tray as a gift to show respect. They greeted us warmly, and we went up into the boardroom. Zack had a way of taking over the entire conversation, and you sometimes would only get to listen to him and never get to the questions you had. We had to discuss our over $70,000 shortfall of income at the Emerald level, as well as Kerry and Chris’s increasingly destructive behavior. I began to discuss our finances. Other Pearls and Emeralds openly spoke of their six-figure incomes. What could we possibly be doing wrong? Zack immediately launched into a talk that we would soon find all too familiar.

First, he made it clear that he was not a bank and did not make loans to anyone in his group as a policy, and we should have the same policy. This went on and on, and he made us feel stupid. He made it look as if, in a humiliating way, we had come to ask him for money, when we had the greatest financial vehicle in the world in our own hands. We did not want a cent of his! We simply wanted to make the income that we had worked nearly 100 hours a week for eight years for, without it being destroyed by an out-of-control upline.

The next speech was about jealousy and envy. If we were worried about his money or what other Emeralds or Pearls were making, Satan had put envy in our hearts to confuse us. Only a socialist or a loser would concern himself with the income of another. No wonder we weren’t making a lot if our focus was on what other people were making. God would not reward envy. He rewards work and a pure heart. The person responsible for my income could be found in the mirror in our house …… blah, blah, blah, blah…. What a bunch of crap. We just wanted to know how to make our business profitable. What was going on? This verbal rampage made it very clear that income was not something we could talk about with him. This was our hero, my father figure. I not only wanted to succeed but to make him proud. He made us feel like morons for asking any questions.

He then lambasted me for not being prepared to counsel by not having my group drawn out on paper. Having your group drawn out is a schematic of your organization with each distributor represented by a circle and connected by lines to their respective upline and downline. The group had gotten far too big to do that, and he had told me that it was not necessary about a year ago. There was no way he could counsel me to move a "blob" forward. He needed to see the way the group was structured to give us accurate advice, he advised. We had wasted his time as well as our own. In a later counseling session, I brought our group carefully drawn out on several large pieces of poster board. This time, Zack lambasted me for wasting my time with such a project.

On this occasion, he left the room to use the bathroom. Molly could see from our shell-shocked look that something was wrong. She asked if Zack had told us to come with our group drawn out. We replied that we been following his directions. She just said not to bring it next time and got quiet when he got back. She seemed fearful herself, and we realized that no one questioned Zack–not even his own wife. This was hard for us to even understand for reasons that would not be clear to us for years to come.

Despite how the meeting started, we had to bring up the situation with Kerry and Chris again. We were having people quit The Business over having to deal with them or even listen to them at meetings. Kerry seemed to become more and more arrogant as time progressed. People from outside of our organization came and complained to us. Others said that they would get in The Business if we promised that they would never have to deal with him. We had very gently apprised Zack countless times of this situation.

His response was almost always one of the following. There is no problem. You are the problem. You need to be more positive. You need to edify better. Who among us is Christ-like and without fault? Didn’t we solve this? You’re a leader, and we are still dealing with this? Do you really want to go Diamond? What kind of example do you want to set for your group? Do not ever let your group know you disagree with anything the upline does. This is going to cost us a lot if we don’t get over it. No wonder we’re not making more money if we are so hung up on the negative. We need to read more books. We needed to promote, edify, and protect Kerry and Chris better. We needed to develop more respect for them as our leaders. Only losers nit pick, complain, and find fault… blah, blah, blah, blah…

They told us, as they had many times before, that we could double our income in the next three months. It was harder when they started. Near the end they would always let off on the verbal assault and then shift to becoming supportive, warm, and compassionate. They told us that they believed in us, loved us, and saw us as Diamonds. We just needed to rise above our challenges. They told us that next year the Emerald bonus would come in from Amway and that would help out with our growing debts.

We left in shock. We loved, respected, and also now completely feared Zack. It was a strange mixture of conflicting emotions. He was not at all the man we saw on stage. He was beginning to reveal a side of himself that the public never knew. We felt very sorry that Kerry and Chris were sabotaging their own business. We had thought that Zack would address the situation. For some reason, he was determined to turn a deaf ear to these shortcomings. Part of the reason for this could be that Kerry was totally, unquestioningly loyal. He would do almost nothing without Zack’s counsel. Kathy and I joked that he must call Zack to find out how many squares of toilet tissue to use. It was getting pretty crazy.

 

"We could never go to war, you’d have to check upline first."

- Amway Crown Jody Victor·

 

Kerry began to carry a gun in a fanny pack to almost all functions. He spoke of taking a street gunfight, survival course. We were now entering a whole new realm of strange. I came backstage after giving a motivational talk to the group and found him openly brandishing a loaded revolver with a large group of my closest friends thirty feet away on the other side of a portable wall. This violated all safety standards for handling a firearm. I have a gun. I am not afraid of firearms, as my father was an NRA instructor. Because we couldn’t call Zack on this issue, we called Kerry’s sponsor, who was a Direct distributor and also happens to be his brother-in-law. I informed him that Kerry had openly displayed a loaded revolver at an Amway training meeting and was carrying it at other seminars. He responded, "A lot of guys up there carry guns." I was dumbfounded. There were no rules that applied if you are upline, period.

 

"Even though I understand, some people have to be killed. It would be a lot easier for me to pull the trigger if I thought someone was killing you than to pull the trigger if I knew they were trying to kill me"

- Dexter Yager, Part II Tuesday Evening ·

 

We helped a couple in our group go Emerald, and they unfortunately experienced the same hostility from Kerry and Chris, and then the same wrath from Zack for discussing it. The four of us seemed to have been branded as disloyal. For reasons we would not understand until years later, we still very much believed in Zack and the integrity of this great business. We decided we would both go Diamond, and then the truth would be clear to Zack and Molly. We would be free to build our organizations without interference. In the meantime, we wrapped our people in a protective cocoon of silence. We let no one in our organizations know of the challenges we were facing. Maybe this was just the trial that God would use to mold and shape us, as we became Diamonds. However, we needed to make sure that all people in our organization would be treated with dignity and respect.

Kerry had been running security at the large seminars for Zack. He recruited some of my Direct distributors to act as his informal police force. Some carried guns in ankle holsters or fanny packs. We found out that they were in charge of counting large quantities of cash from the door sales of leadership tickets. They did this in a secret location, loading the cash into a briefcase or suitcase, and then getting it onto Zack’s coach. A volunteer staff of Direct distributors, who were thankful to serve the group, ran these large seminars, which had thousands in attendance. Some of my leaders would pay over $400 as a couple to get to a seminar, and then they would work the entire weekend, missing almost every speaker.

Zack entrusted me with the job of running the backstage of these seminars. I would coordinate with the hosts assigned to each speaker. We would ensure that a limousine was at the airport to pick them up on time. The hosts were also responsible to get the speaker backstage a half-hour before they were to speak. This gave me direct contact with many of the Diamonds as well as the highest level of religious and political leaders in the country. It was an exciting duty, but it was also grueling. I’d be on my feet from about 8:00 a.m. until 2:00 a.m. each day. We, too, had paid over $400 to attend, but Kathy would sit alone at a table up front reserved for Emeralds and Diamonds. Now, we did get a break on ticket sales for these seminars. For some of these huge events, Kathy and I would have brought 10% of the entire crowd. For that, we received about a $400 break for ticket sales. So it was a wash for us financially rather than an income source.

Some of my Directs really needed to attend the seminar meetings to build their confidence. It bothered me that, being on duty, they missed the entire seminar, and their businesses were not growing. I asked Kerry to rotate different crews through this duty, but that did not ever happen. He had developed a few that were totally loyal to him, and they would do whatever he asked. Some, despite terrible financial condition, were even asked to use their own funds to purchase high-end, handheld CB radios to run Zack’s seminars. I told them not to buy their own; after all, Zack could afford it. This seemed like taking advantage. Things that I spoke out against like this further branded me as being disloyal. I was loyal, very loyal, to my upline and my downline both. Why was it wrong if I tried to help? I was beginning to get confused.

Now, after a couple thousand hours of tapes, there was no limit as to what I would do for my business or my organization. I developed kidney stones one day and barely made it to the hospital emergency room. The medical staff administered morphine several times, but this gave me no relief. I had never experienced pain like that before. I thought they were giving me a placebo, because the pain did not subside. They finally hit me with a harder narcotic that gave me a merciful numbness.

What a relief! I had to get out of there! I had committed to doing an open opportunity meeting in Zack’s group, to be held at a large hotel several hours away in Philadelphia. I left the hospital in a very weak, but pain-free state. I found a couple distributors who could drive me down. After a quick shave and shower, I slid into a fresh suit and eased myself gingerly into the car. I was in relatively good shape by the time we arrived.

The host was in the lobby waiting to greet us. I did not initially mention the day’s events as that would be "passing negative." The host went to the podium and began my introduction. As was my habit, I said a silent prayer and prepared to reach anyone in the room that wanted to make their life better. By the time I walked to the podium, I was fully energized. The meeting went well, and I spoke with great enthusiasm for about an hour and a half. I was really starting to hurt by the end but was able to mask the pain. After the meeting, we greeted guests and answered questions. Once all the prospects left, we got together with the distributors for a late night teaching meeting called a "nuts and bolts" session. The pain was intensifying rapidly.

Fortunately, I was able to make it though and fulfill my responsibilities. How could I teach my leaders commitment if I did not live it? Thank God, the host for the evening was a dentist. He drove us to an all-night pharmacy and got me some pills to knock me out for the return trip. We headed back up the long, dark highway with a tape playing, and I drifted off to sleep. I felt content in knowing that I was doing all I could do, and we would soon be at the Diamond level.

On another occasion, I had committed to fly to Baton Rouge to do meetings for Paul and Tammy. They were ready to get their business going. I bought the ticket, cleared my schedule, and coached Paul on how to invite people, so we would have some successful meetings. A day before I left, it began to rain unceasingly. It was one of those heavy, drenching rains. It rained all day and throughout the night. The creek across from our home had risen alarmingly, but there was nothing that I could do to stop it. I’m not Moses.

I could, however, keep my word to my family and a couple far away, who were counting on me. I went to our airport and settled into a window seat. I peered into the gloom as we took off, noticing that as we circled to gain altitude, we actually flew directly over my neighborhood. My home was completely surrounded by dark, muddy floodwaters that had spilled over the bank. My family was safe, since they were out of the house. Most people would have cancelled the trip, but then again, most people would never be Diamonds.

 

One for the Money, Two for the Show

A travel seminar was arranged for all Direct distributors and above—a cruise to Alaska. It was promoted for quite a long time, as ‘every leader will be there.’ I was concerned about the expense, since some of these trips (none of which we had ever missed) had cost as much as $2,000 in airfare, hotels, and meeting fees. We were barely able to borrow enough to keep going at this point. But we figured we had to be close to our big paycheck soon. Once everyone was excited about the trip that ‘every leader would be on,’ the cost was announced: $5,000.00. I was shocked. None of us could afford that!

We had to book the trip with a special form through a specific travel agency chosen by Zack. No exceptions to this were allowed. A woman in our organization who was an inactive Silver (Direct) and owner of a travel agency would later tell us that this was nearly double the cost of what she could have booked for the group. Every ‘leader’ had to put down a $1,000 deposit on faith, and the rest was collected in increments. Not only were the Directs pressured to prove their ‘leadership’ by doing this, non-Directs were pressured as well. At one seminar of thousands, all distributors were advised to put down their $1,000 on faith that they would go Direct in time to qualify for the trip.

If they had not become Directs by then, they could not go, because this was a trip only for Directs. There would be absolutely no refunds. We had distributors at only 1,000 PV ‘prove their faith’ by putting down their non-refundable $1,000 deposit. Many were advised to walk by faith not sight. Faith was defined as believing what could be, not what was actually in front of them at that moment. It was a fiasco. We had many distributors in our organization lose their whole deposit. We later learned that Zack and Molly, however, enjoyed the trip, staying in a sprawling presidential suite with a private outside deck. On one excursion to shore, Molly bought a five-carat ring.

Kathy and I worked and struggled, and there was no possible way for us to come up with the additional $4,000. We, of course, as leaders, had scraped together and mailed in our $1,000 non-refundable deposit. We were tapped out and had nowhere else we could possibly borrow the money. We were now in a terrible predicament. But as leaders, we had to promote this trip and were pushed to ‘get our numbers up.’ This was another opportunity for our leaders to spend personal time with Zack and Molly. We were told that alone was worth more than $5,000 if they applied what they learned.

We called Zack and told him we could not make it. He was disappointed that I was not being more of a possibility thinker. He asked if we could borrow the money we needed in order to go on this trip. He knew from counseling us that we were completely tapped out, but I ashamedly, once again, repeated the current status of our exhausted finances and burgeoning debt. He thought for a minute and advised me that I should sell Amway vacuum cleaners to raise the money. He was pathetically out of touch with the reality of how his distributors lived. This trip was not a good idea, and I resented that we, along with our leaders, were being pressured to waste our meager resources on something so opulent. Not a single one of us would have chosen to do this on our own.

How many vacuum cleaners would I have to sell to make the additional $4,000? We had never been able to sell a single vacuum cleaner outside of the organization. They cost about $300 more than one from Wal-Mart and are incredibly heavy. He chided us and reminded us that we had a few months left, and he knew that I was a resourceful leader and would come up with the money somehow.

We were not able to do this and were at the point where we could not justify it with our devastated financial picture. At the last minute, we sent, in shame, a voice mail to our leaders saying that we were running for a big goal, and Zack suggested that we stay home and hit it. It was a lie, and I felt terrible. They were very disappointed, as quite a few were going on this trip and hoped that we could spend a lot of time with them. They were our leaders and closest friends. We agonized over our situation. In almost a decade, we had never missed a single leadership meeting, except when I was in Paul’s wedding. We pressed on harder toward our Diamond goal to make up for it.

 

On the Defensive

As we built toward Diamond, the group, as a whole, began to get a great deal of flack from two web sites off the Internet. One site was hosted by a man named Sidney Schwartz. His web site was called Amway the Untold Story. A man named Ashley Wilkes created and hosted a site called AMO’s: The Nightmare Builders? Ashley was the one who coined the term Amway Motivational Organization (AMO). We would be out showing the plan, and prospects would have twenty pages of negative garbage printed off these sites. I often thought that these two guys were real losers. Who else would take so much time out of their lives to put down a good and honorable business? Despite how bizarre Dexter seemed, the business itself was principled and was predicated upon servant hood. I thought at times about meeting the two men and beating them unmercifully. They were the enemy. I hoped something terrible would happen to them both. They were evil. They were a threat to my family’s future. (The indoctrination had worked all too well.)

The Amway business and its related system had by now completely taken ownership of nearly every aspect of our lives. Due to the gradual indoctrination over years, we were completely unaware of what was happening. We had surrendered our life, all our money, our careers, and our family time to what we believed was "our" business. We had lost touch with most of our extended family members and any friends outside of The Business. We no longer seemed to have much in common with them. We maintained a few relationships but spent very little time with non-Amway people.

Seldom could we schedule any social event as The Business now took nearly every weekend. In the rare event we could get together with a friend or family member on the outside, we had very little we could talk about. We no longer watched the news, listened to the radio, or read newspapers. We knew almost nothing of current events. They did not want to be recruited into Amway, and The Business was all we now knew how to talk about with any confidence.

Deep inside we knew something was wrong but did not know what. In our minds, The Business was only a financial vehicle to give our family a secure future and time together. The destruction of our family unit and marriage was so gradual we hadn’t noticed it happening. On one level, we were very unhappy; but on the other hand, we felt that we were close to what we had worked so hard to achieve. There was no turning back. That was not an option we could even conceive. By now, we had been thoroughly convinced that this was the only way we could succeed and serve our God and family to our highest potential.

I was gone constantly. My used Cadillac now had over 200,000 miles on it. When I was home, I was useless. I felt like such a failure. Distributors were so strongly conditioned, that many of us felt guilty when we were home, because we were not out being productive for the ones we loved. It was awful. I would be at home for a few minutes with the people I loved most in life, and I would feel guilty for being there. We were quickly going broke, despite our supposed incredible success advertised by our upline. We felt enormous guilt for being at this level and making less than what we believed everyone else was making. We were successful failures. I had to push on to Diamond. It was the only option.

Kathy and I handled these stresses differently. A year after we made our exodus from Amway, she explained that she had to withdraw emotionally from me just to survive. She lived in fear every night that I would die on the road. Distributors had died on the road, and we knew some that had had terrible car accidents. I was running in a near constant state of exhaustion, and the rumble strips on the side of the highway woke me up more than once as my car ran off the road.

We were both very unhappy but did not speak of it, as that would be "passing negative" and showing a lack of faith. I felt miserable and believed that I was a total failure as a husband, father and leader. On the outside, we were the perfect picture of success, but we were going further and further into debt to travel to these mandatory lifestyle/travel meetings that Zack planned in places like Hawaii or Florida. We looked great! We wore tuxedos and gowns and were cheered with standing ovations at seminars we attended. Some success! We looked good on the outside, but we were just plain dead broke.

 

Dream or Nightmare?

"I guess there’s nothing more exciting to know you’re right where God wants you to be and doing exactly what He wants you to do and being precisely in His will."

- Triple Diamond Cherry Meadows·

Kathy was now essentially a single mother. She continued to take care of all the household chores, the mounting bills, our children, product and tool orders and pick up, public speaking, counseling and was still a good, supportive wife. She had become a wonder woman and also was running in an ongoing state of exhaustion from our frantic schedule.

We were both terribly unhappy with this lifestyle, but we had no one that we could speak to in confidence. We were not allowed to confide negative feelings upline, because this was seen as a sign of weakness. Zack would even say that he could tell in a few minutes of conversation if someone was negative. If they were, they were not reading enough books or listening to enough tapes. Even worse, you might just be considered to be psychologically lazy, especially if you had positive resources and did not use them wisely.

We both became emotionally muted. We felt no highs or lows. We were very numb. Our own internal defense systems seemed to be trying to block out all the pain of being apart. The stress of our crumbling finances and the contradictions that we were seeing in our trusted upline leadership were taking a toll on both of us.

Finally, Kathy had had enough, and unbeknownst to me, she stopped listening to the tapes at home. This initiated a radical change, as she soon started seeing with more discernment than I could muster. She never had liked Zack, and to her, he seemed more and more like an egotistical bully than a Christian mentor. I still firmly believed he was a good honorable man, who just could not see the entire hostile situation with our sponsors. Once he saw the whole picture, he would do something about it, and everything would change.

Years earlier, I had met a kind, charismatic, and successful financial planner named Frank Fauble. I had met him and his wife while showing the plan in depth in one of our larger groups. They were both kind people, and I sensed that he was someone that I could trust completely. Our finances were already destroyed after years in Amway. Going Diamond was my only way out. Even though we could not invest anything with Frank to plan for our future, we began to send him distributors that we had counseled. He could do wonders with even $100 a month for people and could help them reduce their taxes with different strategies. I referred quite a few of our leaders to him. He was a Christian man who lived by biblical principles and had never violated the trust that I placed in him.

By now, Kerry had planted a few spies in my group to keep an eye on what was really happening. They were Direct Distributors who were not making any money in The Business but got a feeling of importance by working with him on the security team for Zack. In a strange way, reporting on my activities made them seem more loyal to the upline. While this was irritating, I had nothing to hide.

One night, I was driving back from a meeting in New York with one of these "security spooks," and he confided in me about the state of his horrible finances. I recommended he meet with Frank to help him get back on track. We had a long drive, and we soon dropped this subject and moved on to other ones. I had so many other things to worry about that I soon forgot this conversation.

Around three weeks later, we had an Emerald and Diamond meeting with Zack. Out of the blue, he started on a rampage about being stupid and referring people in our group to a Christian financial planner. He hurled questions and comments like, "What if he was negative on The Business? If he was so smart, why wasn’t he wealthy? The only person we should get our financial advice from is our upline Diamond. Stop being stupid."

Something in my spirit felt this was wrong. I continued, at great risk, to secretly refer my closest distributors to Frank. At the same time, I was putting Frank off with regard to my own finances, because I was virtually destitute. Despite this ugly truth, I was sending him distributor/clients who told him how well I was doing.

Because of my training as an auditor, I am very good with numbers. Before The Business, I was a good money manager and had invested well in real estate. Kathy and I had gotten to the point where, in our twenties, we had paid off all our college loans, consumer debt, credit cards and even our cars. We had become debt free, except for a first mortgage on our home.

What a different picture we presented now! I had been convinced by my upline that by going Diamond, I would make $250,000 a year. That actually seemed like my only out, as we had by now acquired nearly $100,000 in new debt while counseling with Zack. We weren’t making the reported $100,000 Emerald income—far from it. Routinely, we received conflicting advice. We would be told that a real man gets out of debt and solves the money problem. We would then be told that a true leader does not ever miss any leadership event, for any reason. Not to be considered "plugged in" was the kiss of death in the business. If you fell from favor, you would be taken off the speaking list for open meetings and seminars and would then lose credibility in your own organization, which had been well trained to follow their "plugged in" upline.

Despite all that seemed to be going wrong, I was able to meet and sponsor several strangers to begin the run for Diamond. We had to have six legs qualifying at over 7500 PV for six months, and I told myself that then all those problems would be behind us. Zack and Molly would know that we were good leaders, and our finances would improve drastically. These new recruits soon became good friends, as I drove with them as far away as Maine to help develop their organizations. I worked like I never thought was physically possible. I blocked out the negative thoughts, as I had been trained and listened to ten or more tapes on long trips.

Kathy had cooled off on The Business. Thank God! In the midst of this insanity, she could see clearly that our children needed at least one good parent, and she poured her energies into them. For that, I will be forever grateful to her. She was somehow able to provide a sense of normalcy for them. She still went with me on the speaking trips and to meetings, and we both hated how much we were required to be away from home as Emeralds. We each just coped with this in our own ways.

Meanwhile, I had so much going on in my mind that I began to space out on Kathy and the kids. They would be talking to me at dinner and would have to ask me the same question four or five times before I heard it. I was almost a literal zombie. The only times when I could appear normal were when I was actively involved in doing the tasks of sponsoring and teaching distributors. I could go on autopilot and fake joy and enthusiasm as I motivated groups of people.

It’s hard to pinpoint the exact moment when even I had to acknowledge the dream had become a nightmare. But, out of nowhere, began an intensely miserable season in which I lost faith in one "story" after another. It was almost like being blind, then having an operation that restored only a little bit of my sight. The frightening part was that I was either seeing things I did not want to see or things I did not understand. It was as though there was darkness around me, and also a darkness within me that I could not comprehend.

I wrote off these strange sensations as stress from the massive financial pressures we were experiencing. We were struggling to pay our property taxes on our home and owed the IRS back taxes. We had to move forward to Diamond. I had to believe it was the only way out. Zack heard what I said about our finances, but continued to advise me to press on and even told me to go Diamond, because I surely did not want to get a "job." A job represented slavery and, furthermore, would destroy the group that we had worked so hard to build.

Amway distributor leaders often equated having a job to slavery. Dexter Yager, allegedly the most powerful of them all, read this story at an Emerald and Diamond meeting.

This is many years ago the plantation and slave owners were faced with a difficult decision. To continue the practice of slavery in the face of growing opposition or to give into the forces that be and to release the slaves from their captivity. As would be expected, they were divided. In a resolve, they were divided in their resolve until one of them, a very bright and successful scholar made the following proposal. Why not grant the slaves their freedom? They have no real property to farm, no business with which to support themselves and thus will still be dependent upon us for support.

We can parcel out land to them, land which we will still own, and allow them to share a small part of all they produce. Not only did they maintain the control of their slaves, but the slaves thought they were free. And so the rebellion and opposition ceased. A wonderful idea at which the owners all agreed, so great, in fact, was this idea that all owners grew to love it. Not only did the slaves appear to be free, but the owner were not responsible for feeding them or providing shelter or transportation or medical care. Since the slaves were now responsible for their own food, clothing, shelter and medical care, a new label seemed appropriate, and the term "employee" was created. Few of the slaves, I’m sorry, I meant employees, had enough extra to really get ahead. And the owners were behind the scenes working to keep them where they were. Thus, the labor pool grew stable and large.

Eventually all owners realized that the benefits were great and began using this system which has long since crossed the color line. Today, owner still use slaves, oops, sorry, I meant employees, to do the work they don’t want to. Slaves, oops, sorry, employees, still get a small part of all they produce, provide their own housing, transportation, food and in some cases medical care. Many things have changed in this country since the abolition of slavery, and yet for the overwhelming majority of the people, things are pretty much the same.1

At some point later, things seemed to pick up, and we were hand picked by Zack to fly to Argentina to speak to his organization. Kathy and I did not have business there, but by now, our organization had grown into Colombia and was soon to spread into Europe and the Philippines. We flew down to Argentina from Miami and were met by a translator and a driver. We were treated very well and were driven far inland to a city called Rosario. We fell in love with the people there. They were so kind and gracious. Some of them had tears welling up in their eyes as we encouraged them. It was a powerful event for us and for them. They were so hungry for knowledge that I ended up dropping Kathy off at our room at about 2:00 a.m. Then, I stayed up answering questions for some of the leaders until 5:00 a.m. Finally, I had to get back to the hotel and catch a few hours sleep, because we had a training session to do that morning. We developed a deep bond with these beautiful people and again felt like God was using us for good.

We flew home and our organization was once again energized. The business was working after having seen a couple they knew, like us, start from nothing, go Emerald and begin to travel the world. It was a thrill for us to do this and felt even better that we appeared to be in good favor with Zack. We were paid $900 for nearly a week’s work for the two of us in the form of a speaking fee. This wasn’t much; it might not even work out to minimum wage after we paid taxes on it, but we were honored to be part of the leadership team.

The group we had in the U.S. was enthralled at Amway’s global expansion. Japan had embraced Amway and within twelve years was doing over a billion dollars a year there. China was opened, giving one of the largest populations on earth access to this "great opportunity." Chinatowns in nearly every U.S. city were overrun with distributors, looking to sponsor people with relatives or friends in China, just to get a piece of the action. We were advised that Amway was now growing at a billion dollars a year in sales. Amway was quickly becoming a dominant, global enterprise with the apparent support and praise of many of America’s most influential religious and political leaders. Dexter Yager may not have been exaggerating when he told us in an Emerald and Diamond-only meeting that Amway was going to be a "trillion dollar company."2

 

"And I don’t care whether it’s your family or who…that would tell your kids you’re foolish doing this business, those people you don’t need in your life. You’ve got to make those decisions."

- Amway Crown Ambassador Dexter Yager ·

 

With this success for inspiration, I finally got the courage to show my father and his wife The Business. One of the key motivators that drove Kathy and me to succeed was that we wanted to be in a position to help our parents. This was a dream come true in many ways. We could build a father-son business and spend a lot of time together doing it. As he and his wife lived six hours away, we normally only saw them once a year. If they were in The Business, we could justify many more road trips to see them. I loved my dad and his wife. Having grown up living with my mother, I was finally getting to know my real dad, and I relished our time together.

More than anything, I also wanted him to be proud of me. Even though I was an adult, I wanted him to be proud that he was my father. I dreamed of dad and his wife, Kelly, coming to a seminar where Kathy and I would be the featured speakers before an audience of thousands. I often visualized the day we would go Diamond, picturing him there for the celebration. I began making trips to their home and sponsored some people for him. However, it did not work out. I could not get them sold on buying our products and listening to the many tapes that, I believed, were vital to their success. I was frustrated that I could not get them to understand the value of being mentored by millionaires. Also, Kelly felt the Amway products were far more expensive than those she normally purchased. I was very disappointed, as I thought we could have been a dream team in The Business. This offered me more encouragement to go Diamond to show them it was worth it. By now, I was trained to the point where the greater the adversity, the more committed I was to the cause.

The Global Amway Empire was exploding, and we were part of it. Ten years from now, everyone was going to wish that they had been us, and they had done what we had done. Despite the good news on the global front, things were happening that made us uneasy. Zack and Kerry both became almost militant in the demands that they placed upon their loyal distributors. There was no room for anything but total, 100%, unquestioning loyalty. There were three key leaders in Zack’s organization, who were nearly fanatical in their talks on loyalty. Some even mentioned that they were willing to die for Zack, as he had sacrificed selflessly to help them have a full life and future. These three also seemed to be making the most income.

Part of me felt as if I needed to be more humble and more fully submit to this leadership, and part of me thought they were raving lunatics. I would not be like that nor would I ever expect that type of relationship from people in my group. We would go Diamond and treat our distributors as partners, not servants. It was supposed to be our business, wasn’t it? I resented the fact that Zack was portrayed as a humble servant, but in private, he treated his leaders worse than domestic help. Many of us detailed his luxury cars, polished his huge coach, and did other work around his properties. Some of my Direct distributors, whose finances were now terrible, were excited to serve; their honorable intentions often turned them into unpaid servants.

Zack was almost a dictator behind the scenes, but at times, he was still warm and compassionate. He was brilliant, charismatic and could make you feel great about yourself and your business. He could also, with a single comment, knock your legs out from under you in front of your group or in front of other leaders. Two Diamond women that we knew confided in us that they dreaded counseling with him, because they were scared of him. His own family seemed fearful of him at times. Molly told Kathy how much fun she and the kids had when he went away on trips. They had a wonderful time for a few days and then would scamper about to complete the list of tasks that he had left for them.

We spent time with Dexter once or twice a year. We would always see him at the annual Go Diamond seminars for Direct distributors and above. One year, we went to New Orleans where the seminar was held in the Superdome. It was an enormous meeting that once again reaffirmed The Business was working in a big way. It was powerful to see what appeared to be tens of thousands of distributors all at the Direct level and above. We would usually arrive on a Friday when these functions started. The Directs would leave on Sunday, and the rest of us higher-level leaders would have meetings through Tuesday night. It was expensive, motivating, and grueling, all at the same time.

Dexter has been known to speak literally until sunrise, on occasion. Not surprisingly, we were usually exhausted by Sunday. The Emerald meetings then began on Monday. I had never been more tired in my life, not in Marine Corps training, not anywhere. Zack had always professed his total allegiance to Dexter but did not talk about him much at all, outside of talks on loyalty. Many of the Diamonds also spoke with deep admiration and sincerity about Dexter. In our organization, in an unspoken way, Zack was clearly the leader—but it was implied that we were fortunate also to have access to the system Dexter had created. We normally had a seminar called the Yager Spectacular, but for a couple years, we had other speakers on stage to share. We were told Dexter was busy, but I did not buy it. The seminar eventually was called something like Walters Spectacular, and Dexter was invited in. Zack advised us, prior to leaving for one Go Diamond Seminar, not to sign anything that Dexter or his people gave us until his attorney had a chance to review it for us. He would not tell us any more than that. We would later find out that this was the BSMAA (Business Support Materials Arbitration Agreement) that Kathy and I would eventually be forced to sign.

 

"Cults often use practices such as mind control to create loyalty in their followers."*

Chapter 9